Privacy Policy
This Privacy Policy applies to all personal data collected, held, processed and disclosed through the yineenal.com website. It is governed by the laws of Hong Kong Special Administrative Region, primarily the Personal Data (Privacy) Ordinance (Cap. 486, PDPO) and all subsidiary regulations, guidelines and enforcement requirements issued by the Office of the Privacy Commissioner for Personal Data (PCPD). This policy complies with the six core Data Protection Principles (DPPs) under the PDPO. It sets out how we collect, use, retain, protect and disclose your personal data, as well as your statutory data subject rights under Hong Kong law.
1. Who We Are & Data Controller
yineenal.com acts as the data controller for all personal data collected via this website within the meaning of the PDPO. We determine the purposes and means of processing your personal data.
For all privacy enquiries, data subject requests, compliance queries and formal communications, please contact our support team at:support@yineenal.com
2. Personal Data We Collect
We collect personal data in a lawful, fair and non-excessive manner in accordance with PDPO requirements. We only collect data that is adequate and necessary for our stated business and operational purposes. Personal data we collect falls into two categories: data you voluntarily provide and automatically collected technical data.
Data You Provide Directly
We collect personal data you actively submit when you register an account, place an order, use our services, or contact customer support, including without limitation:
Full legal name
Email address
Shipping and residential delivery address
Billing address and billing information
Payment related details (all payment processing is conducted by certified third-party payment service providers; we do not store full credit card numbers or sensitive financial data)
Additional information submitted via support tickets, customer messages, account forms and service enquiries
Automatically Collected Technical Data
When you browse and interact with our website, we automatically collect non-identifiable technical and usage data to maintain website security, stabilise platform operation and optimise user experience, including:
IP address
Device type, operating system and hardware specifications
Browser type, version and display settings
Pages visited, session duration, onsite navigation behaviour and interaction records
Traffic referral sources and exit pages
Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags and similar tracking technologies to record user preferences, analyse website traffic, optimise service functions and deliver tailored user experiences. Such technologies do not collect sensitive personal data unless you voluntarily provide it. You may adjust, disable or clear cookies anytime via your browser settings, subject to corresponding functional limitations of the website.
3. How We Use Your Personal Data (PDPO Compliant Purposes)
We only process your personal data for lawful, legitimate and disclosed purposes consistent with the original collection intent, in compliance with PDPO Data Protection Principles. Processing purposes include:
Process, verify, complete and follow up on your orders, including payment confirmation, order arrangement, shipping logistics, delivery tracking and post-sale notification
Provide customer support, respond to enquiries, handle service requests and resolve user disputes
Maintain, optimise and upgrade website functions, products and services through anonymised user data analysis
Send direct marketing communications relating to our products and services only with your explicit voluntary opt-in consent as required by the PDPO. You may withdraw your consent and opt out of marketing messages at any time with immediate effect
Comply with applicable Hong Kong legal obligations, including commercial transaction regulations, record-keeping requirements and lawful regulatory requests
Prevent fraud, maintain website cybersecurity, mitigate operational risks and enforce our website Terms of Service
4. Disclosure and Sharing of Personal Data
We do not sell, rent or trade your personal data for commercial gain. We only share your personal data in limited circumstances permitted under the PDPO, with strict confidentiality protection in place.
Authorised Third-Party Service Providers
We may disclose necessary personal data to vetted third-party service providers who assist our business operations, including payment processors, logistics and shipping service providers, IT security service providers and website hosting providers. All third-party processors are bound by written confidentiality and data protection contractual obligations, and are prohibited from processing your personal data for any unauthorised or unrelated purposes.
Lawful Disclosure Requirements
We may disclose your personal data if required by Hong Kong laws, court orders, statutory requirements or legitimate official requests from Hong Kong regulatory authorities. We may also disclose your personal data in good faith to comply with legal proceedings, respond to legal claims, or protect the legitimate rights, property and safety of our company, users, staff and the public.
5. Data Security Protection
In compliance with PDPO security protection requirements, we adopt comprehensive industry-standard technical, physical and administrative security measures to protect your personal data against unauthorised access, disclosure, alteration, misuse, loss or destruction. Our protection measures include end-to-end encryption for sensitive data, encrypted secure server infrastructure, regular security audits and system updates, role-based access control and ongoing staff privacy compliance training.
6. Data Retention Policy
We retain your personal data only for the period necessary to fulfil the original collection purposes, comply with Hong Kong statutory record-keeping obligations, resolve disputes and enforce contractual terms. We will delete or anonymise personal data when retention is no longer necessary:
Order and transaction data will be retained in accordance with Hong Kong commercial and tax record-keeping statutory requirements
Marketing consent records will be retained until you withdraw your consent or request opt-out
Website usage and analytics data will be anonymised or permanently deleted after a designated retention period to protect user privacy
7. Your Data Subject Rights under Hong Kong PDPO
Under the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, you as a data subject are entitled to the following statutory privacy rights in relation to your personal data we hold, process or retain:
Right of Access: You may request access to a copy of your personal data we hold, as well as details of how your personal data has been processed, used or disclosed.
Right of Correction: You may request us to correct any inaccurate, incorrect or incomplete personal data recorded in our system.
Right of Erasure: You may request the permanent deletion or removal of your personal data if the data is no longer necessary for the original collection purposes, or if you withdraw your consent and no lawful processing basis remains.
Right to Restrict Processing: You may request us to suspend or restrict certain data processing activities under specific lawful circumstances, such as when you verify the accuracy of your personal data or dispute our legitimate processing purposes.
Right to Object to Direct Marketing: You have the absolute right to opt out of all direct marketing communications at any time, free of charge. We will cease all marketing data processing immediately upon your opt-out request.
Right of Data Portability: You may request your personal data in a standard, machine-readable format for personal use or transfer to other data controllers, where technically feasible.
Right to Withdraw Consent: You may withdraw any consent you previously granted for data processing activities. Withdrawal of consent does not affect the lawfulness of processing completed prior to your withdrawal.
To exercise any of your PDPO data subject rights, please submit a formal request via our official email: support@yineenal.com. We will verify your identity and respond to all valid requests in compliance with the response timeframes stipulated by the Hong Kong Privacy Commissioner for Personal Data. If you believe we have breached the PDPO or infringed your privacy rights, you have the right to lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD), Hong Kong.
8. Cookies and User Choices
You retain full control over cookie and tracking technology usage on our website. You may manage, disable or clear all cookies, web beacons and pixel tags directly through your browser settings. All mainstream web browsers support functions including blocking new cookies, clearing stored cookie data, and prompting notifications before cookie deployment.
Please note that disabling or deleting cookies may affect your browsing experience and limit core website functionalities, including saving user preferences, maintaining login sessions, supporting normal order processing and optimizing website loading performance.
9. Policy Updates and Modifications
We reserve the right to revise and update this Privacy Policy from time to time to align with changes in our data processing practices, business operations, industry standards, and the latest amendments to Hong Kong PDPO and relevant subsidiary regulations.
All revised versions of this policy will be published on this website page with a clearly marked effective date. Your continued access to and use of the yineenal.com website after policy updates constitute your voluntary acceptance of the revised privacy terms.
10. Contact Us
If you have any enquiries, concerns, disputes or formal data subject requests regarding this Privacy Policy, our data collection, storage and processing practices, or your privacy rights under Hong Kong law, please contact our dedicated privacy support team at: support@yineenal.com
Company Name:WENSHENG FILMMAKER TRADING LIMITED
Company Address:RM 701, UNIT 108B, 7/F, TWR B, NEW MANDARIN PLAZA 14 SCIENCE, MUSEUM RD TSIM SHA TSUI, HONG KONG
Phone number: +1 9596009139Email: support@yineenal.com